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Wonderware is a brand of industrial software sold by Aveva.

Wonderware was part of Invensys plc [1]and Invensys plc was acquired in January by Schneider Electric. Wonderware software is used in diverse industries, including: Wonderware was co-founded by Dennis Morin and Phil Huber.

Both were former employees of another local startup located in Irvine, California. Morin’s founding vision was a Windows-based Human Machine Interface HMI that was inspired by an early s video game that allowed players wonrerware digitally construct a pinball game.

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His idea was that operators monitoring factory operations would be more productive if they used a machine that was fun and easy to use. He was terminated from Triconex in February, In one of the great rags-to-riches entrepreneurial stories of the s, Morin was 40 years old when he left Triconex.

Up until then, the college dropout had either been fired or never been promoted from every job he managed to find. He drove a Taxi in Boston before coming to California, hitching a ride with some friends in the s.


He told his idea to a young technology wizard, Phil Huber, who was still employed by Triconex.

Invensys: Wonderware InBatch 2012 R2 Unifies Manufacturing Process Management

Huber was a Penn State graduate who once worked at the legendary Bell labs before coming to California. Other friends of Morin’s at Triconex agreed to help on the project. Morin set about raising money for the venture.

A friend, Linda Ellison invensyys him to her father who was a local Orange County, California investor. Other investors, however, insisted that Morin was not ready to lead the company, so industry veteran Peter Pitsker was appointed the first CEO of Wonderware which began operations in Another longtime friend of Morin’s, Chet Tomsick was pivotal in implementing the first installation and became a key advisor.

Morin became CEO within two years. Wonderware employed an outrageous marketing blitz in the conservative industry for factory operations. Their print ads featured lingerie, they rented out cruise ships and hired bands such as the Dixie Chicks and speakers like astronaut Alan Shepard to appear wnderware company events.

Wonderware – Wikipedia

They soon became the industry leader in a market they largely created, leaving much bigger rivals behind. Morin left the company towards the end of He went to professional cooking school, sailed, and traveled widely, most frequently in the company of beautiful women.

He built the well-known ‘Rock House’ in Laguna Beach, a house featured prominently in magazines and TV and became a tourist landmark. By that time, all the founding members had left the company. Co-Founder Phil Huber remains active in startups.


Morin died on the last day of Wonderware became part of Paris-based Schneider-Electric in Wonderware was formed as a partnership in and incorporated in California in as Wonderware Software Development Corporation. The company reincorporated in Delaware in As a result, Wonderware became one of the fastest-growing software companies in the U.

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Lake Forest, CaliforniaU. Dennis MorinPhil Huber.