William Gordon, Hamish Pringle, ” Zarządzanie marką. Jak wypromować rozpoznawalną markę”, Dom Wydawniczy Rebis, Poznań, Grzegorz Urbanek. Textbooks. ” W. Olins, O Marce, Instytut Marki Polskiej, Warszawa Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries. Grzegorz Urbanek, Zarządzanie marką, PWE, Warszawa ;. ” Al Ries, Laura Ries, 22 niezmienne prawa zarządzania marką, Wyd. Prószyński i S-ka.

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We kindly inform you that, as long as the subject affiliation of our In this case, please broaden your search criteria. An aim of this study was to examine the dynamics of changes in the amount and type of astaxanthin dietary supplements available in the Polish pharmacy market in the years In addition, inthere was examined the nutritional awareness of a selected group of young people aged years of astaxanthin.

In order to determine the amount and type of astaxanthin dietary supplements available in the market, there were surveyed 70 Polish Internet pharmacies.

Data were collected every year in the same Internet pharmacies. The analysis of the data shows that the number of supplements with astaxanthin is steadily growing. Inthere were 13 supplements with astaxanthin in the market, inby six more 19 supplementswhile in already Most supplements available with astaxanthin were dedicated to people with cardiovascular diseases what may be related to strong antioxidant properties of the carotenoid.

Prices of the supplements varied and ranged from 18 to zlotys for 60 capsules, which usually amounted to around zlotys per pack.

The prices of the same supplements over the period showed an upward trend.

Warsaw School of Economics

Inthere was a relative price increase against by over ten per cent. Despite an increase in the number of astaxanthin dietary supplements in the Polish pharmacy market, the awareness of young people of it still remains relatively low.

The aim of the article was to select similar groups of European Union countries in terms of the structure of housing tenure status of households and their characterization in terms of GDP per capita. The research objects were 28 countries of the European Union. The indicators were selected and examined using the Ward method to select groups of countries similar in terms of the housing tenure status of households. Then, the distinguished groups of countries were characterized in terms of the level of GDP per capita according grzegroz the purchasing power parity.

The survey indicated that in the European Union there were four groups of countries similar in terms of the tenure status of households and there zazradzanie a similar level of Zarzadzamie pc in countries classified to each group. The article describes how the strategies based on Moving Averages can be used. The example shown in the article concerns financial futures contract related on WIG20 index. There are three main Averages used in the strategies: Simple, Weighted, Exponential and two different strategies based on prices of urbanekk, sessions andsessions.

Two of these strategies were marked with best investment results in the period of time between 20 of December and 5 of May The objective of the article is an attempt to identify the strategic position of the quoted company Indykpol operating in the national market for poultry as well as zazradzanie define the strategy of activities recommended for it. The results show that Indykpol SA is characterised by a strong position and is operating in an attractive market.

Hence, there should be applied an aggressive aarzadzanie consisting in an intense penetration and expansion of activities.

Various organizations can be seen as potentially interested in the financial conditions of insurance companies. One of the key measures used to evaluate their financial status is return on equity ROEwhich in conjunction with gross written premiums allows to determine the market situation and competition among insurers. Then, market share measured by gross written premiums of insurance companies is juxtaposed with ROE dynamic on the modified makra of business profitability.

ROE presentation for insurers along with gross written premiums using a tool of modified matrix of business profitability may be useful in analysis of the financial situation of insurance firms urbansk competition in the insurance sector.

The aim of the study is to present, based on the survey results, the state of the economy of Bosnia and Herzegovina after Croatia joined the EU.

The research results indicate that the integration of Croatia into the EU had negative and positive consequences. So far, the EU enlargement has confirmed that a threat to neighboring countries by the countries joining the EU, is also an opportunity for the neighboring country, as demonstrated in the example of Bosnia and Herzegovina. However, a very important thing after the Croatian entrance into the EU is that a primary role has our legislative and executive authorities.


If they aspire fulfill some of the crucial conditions and continuously adapt the current state of the Bosnian and Herzegovinian market to the changes after the Croatian entrance to the EU, then grzegora negative reflections will turn into positive ones. Analysis of studies have shown that a big problem for BiH is the fact that BiH achieves deficit with almost every country that is her trading partner. It should be noted that the analysis of this study came to the conclusion that Serbia is one of the potential competitors to the neighboring countries from a foreign trade aspect.

This is especially true for investments in BiH zarxadzanie the statistics have confirmed that Serbia is a serious competitor in attracting foreign investments because of the potential available on its market. Quoted companies are of the public interest. Professional and home investors buy their shares. It is necessary appropriate analysis to make a good decision.

One of the analysis is fundamental analysis. More justify is probably technical analysis. The article presents the issues connected with the floored options: The aim of the study was the analysis of the interrelationships occurring within the framework of the monetary transmission mechanism in the Polish economy in the years The tool of analysis was a VAR model. The results obtained indicate that the inflation level remained under the influence of the NBP interest rates.

Likely to the equity market, the problem of anomalies in the commodities market is becoming an interesting phenomenon, particularly in the segment of the agricultural market. This paper tests the hypothesis of monthly, daily, the day-of-the week, the first and the second half of monthly effects on the market of Frozen Concentrated Orange Juice FCOJ futures, quoted in the period from Calculations presented in this paper indicate the absence of the day-of-the-week effect and the existence of monthly effect: The seasonal effects were also observed in the case of testing the statistical hypothesis for averaged rates of returns for different days of the month 2nd, 21st, 23th and 31stas well as for the daily average rates of return in the first and in the second half of a month.

This article is devoted to the problem of proper estimation of fractal dimension. Hrbanek methods of estimation are discussed: In the second part of the article real financial time series are used to examine properties of estimates received using abovementioned methods. These are closing prices of shares quoted at Warsaw Stock Exchange.

Multiple statistical tools were used to describe properties of empirical zarzadzamie of fractal dimension estimates, i. It was shown that estimates received using division of area method are strongly different than others.

An aim of the study was to zarzadzaine behaviours of consumers of sushi based on findings of the survey carried out in the period from June to July among Warsaw inhabitants.

The factors determining behaviours of the respondents include, first of all, flavour values and quality of sushi as well as appearance and service aesthetics.

In the opinion of consumers who appeared to be mostly young people, with higher education and well evaluating financial condition of their household, the sushi components, particularly fish and seafood, contain valuable for health nutrition ingredients.

Zarzzadzanie the light of the still low fish consumption in Poland and in case of a further development of the market for sushi, the growing interest of consumers may contribute to improvement of the pattern of consumption by big cities inhabitants. Important is also to undertake educational and information measures as regards the nutrition recommendations on fish consumption — both in terms of quantity and quality, composition and way of preparation.

Over the last decade one can observe in Poland the process in which part of the population living in large urban centers decides to change zarzsdzanie place of residence and move to areas located in a short distance from the city. This process is widely referred as suburbanization, which zzarzadzanie be understood as a process of moving the functional forms of the city outside the central city.

One of the main factors associated with suburbanization is lower price of land comparing to core city. The paper presents cost-effectiveness analysis of purchase of property outside the city compared to land in the city center, taking into account additional costs e. In this way, the authors attempted to answer the question whether leaving the city is economically justified from the perspective of the individual investor. The urnanek is devoted to the analysis of the zarsadzanie regime regulating the professional indemnity insurance issues of insurance intermediaries.


The Ordinance of the Finance Minister on the civil liability matters of insurance mediation business, which entered into force 1 July lays down the civil liability risks for insurance intermediaries pursuing their activity in Poland. It has been found that a wrong transposition of directive No.

In addition to making an exhaustive analysis of this amendment, an attempt mmarka made to assess it for the sake of the market share of recipients of insurance services requiring special protection consumers and intermediaries insurance brokers. This paper presents the essence of perception of the current financial standing of local government units in Poland in the period of The main aim of this article is to answer the following questions: The conclusions were based on a zarzadzahie review and analysis of the applicable law, as well as empirical data on the implementation of budgets.

The value of the application work will get the answer to the question what the current financial standing of local government irbanek is and whether it will allow local governments in the long term for timely debt service.

The opinion that a strong brand is a valuable resource for a company which may significantly influence company performance and contribute to shareholder value creation is gaining wider acceptance. However, empirical studies which confirm this view are relatively few.

The purpose of this article is to examine the link between brand strength and corporate financial performance, including urganek value creation. The empirical data regarding brand strength were drawn from the annual ranking of the strength of Polish brands, while the financial data of companies were taken from a panel consisting of 56 companies listed on the Warsaw Stock Exchange, observed over a seven-year period from to Numerous regression models were examined in order urbank test hypotheses on links between brand strength and various financial performance indicators.

The obtained results support most of the hypotheses, concluding that there is a statistically significant relationship between brand strength urbanej company performance, although the strength of these relationships differs depending on the type of performance indicator. This study contributes to the development of corporate finance literature as well as value based marketing concepts. Apart from its academic aspects, this paper contributes to business practice development since it demonstrates the legitimacy of marketing investments in brand development.

Credit risk is an indispensable factor for banks. It means that there is a danger for the borrower not to fulfil his or her liabilities and the conditions of the credit contract, facts that would expose a bank to financial losses. Therefore the maeka tendency is to minimise the level of the credit risk.

Gospodarka Narodowa, Warsaw School of Economics | IDEAS/RePEc

The most important mechanism to reduce the individual risk is to rubanek the credit capacity of a potential borrower. Now as regards the wallet risk, one most often diversifies the overall credit engagement of the bank. Giving a loan is dependent on the credit capacity of the borrowers, which is understood as the capacity to pay back the loan together with interest in due term. Credit-scoring is a continuous process, thus it is extremely important to monitor borrowers as one of the tools to ensure a proper structure and quality of the credit wallet of the bank.

The measurement of credit risk is indispensable during the whole process of crediting, hence also while the credit contract is valid. The grounds of the management of credit risk is the credit policy of the bank. This policy together with the instruments of risk mark allow us to effectively manage the risk, a fact that urabnek to the bank’s success.

In this work a few methods of experimental data analysis have been applied to identify deterministic chaos in the behaviour of some financial time series. The value of the Hurst exponent, the length of cycle, the generalized fractal dimension and the minimal number of variables, fully characterizing the given dynamical system have been estimated.

The calculations have been done by use of computer algebra system Mathematica. The aim of the author was to work out the methodology of investigation for fractal properties in empirical time series using this computer programme. Shibboleth authentication is only available to registered institutions.

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